Marketing &     Communications

Why is it important?

Effective communication is a vital component of how local residents, land owners, developers, local authority partners, funders, and other actual / potential stakeholders view the organisation.

Robust and consistent communications will help improve awareness, keep people engaged and informed, and help build trust and confidence.

It also must be two way – listening and responding to needs, views and expectations.

Key considerations

• Who are the key stakeholders?
• How can we maximise community support and involvement?
• How can we attract / recruit members / board members?
• What needs communicating / when?
• How do we keep people informed?
• What are the best forms of consultation?
• How can we manage expectations / concerns
• What forms of communication work best – website / social media / e-zines?

We can help you with …

• General advice and support
• Engaging members and key stakeholders
• Preparing for community consultation
• Brokering partnerships
• Facilitating discussion
• Developing websites, using social media, e-zines and literature
• Supplying templates and examples of what works
• Providing training and development

Other sources of information

In considering these and other key issues the following websites provide useful information.

National Council for Voluntary Organisations – Communications: go to website

Small Charities Coalition – Marketing & Media: go to website

CharityComms: go to website

Marketing Donut – Marketing: go to website