Communication and Marketing

Why is it important?

Effective communication is a vital component of how local residents, land owners, developers, local authority partners, funders, and other actual / potential stakeholders view the organisation.

Robust and consistent communications will help improve awareness, keep people engaged and informed, and help build trust and confidence.

It also must be two way – listening and responding to needs, views and expectations.

Key considerations

  • Who are the key stakeholders?
  • How can we maximise community support and involvement?
  • How can we attract / recruit members / board members?
  • What needs communicating / when?
  • How do we keep people informed?
  • What are the best forms of consultation?
  • How can we manage expectations / concerns
  • What forms of communication work best – website / social media / e-zines?

We can help you with …

  • General advice and support
  • Engaging members and key stakeholders
  • Preparing for community consultation
  • Brokering partnerships
  • Facilitating discussion
  • Developing websites, using social media, e-zines and literature
  • Supplying templates and examples of what works
  • Providing training and development

Other sources of information

In considering these and other key issues the following websites provide useful information.

National Council for Voluntary Organisations – Communications: go to website

Small Charities Coalition – Marketing & Media: go to website

CharityComms: go to website

Marketing Donut – Marketing: go to website

The Hub – enabling Sussex community groups to develop truly affordable homes